To reinvent its historic Saint-Germain-des-Prés address, AIGLE wanted to turn its Paris flagship into much more than a store: a true brand headquarters, able to express its heritage, craftsmanship and commitments while delivering a contemporary retail experience.
An emblematic 250 sqm project across two floors, designed as an urban escape and a starting point for new horizons.
From strategic thinking through to project management, retail3D supported AIGLE in creating a 360° concept combining brand experience, design, merchandising and eco-design.
At the heart of the project, the Rubber Forest celebrates the Maison’s expertise in rubber and its iconic boots. Inspired by a rubber tree forest, it showcases the material, sole technology and the Ingrandes-sur-Vienne manufacturing site.
Travertine, oak, polished concrete and natural light create a bright, authentic atmosphere. Beneath the glass roof, sensory and cultural experiences and a café make the flagship a lively destination in tune with Saint-Germain-des-Prés.
The Aigle for Tomorrow area embodies the brand’s commitments to repairability, recycling, second life and responsible innovation.
Our Deliver team then handled technical development, partner coordination and construction supervision through to opening, ensuring the concept was faithfully brought to life.
A 250 sqm flagship across two floors that reconnects AIGLE with its roots while projecting the brand into the future.
An agile, eco-designed and long-lasting concept where product, craftsmanship, experience and commitment come together to make AIGLE’s historic address a true Left Bank headquarters.
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