Creation of the pop-up concept

Create a pop-up concept for a department store that is modular and scalable, inspired by the new concept of the Champs Elysées flagship store.
How do you adapt a flagship concept to a pop-up format?

Our approach

Our Design division immersed itself in the concept of the Champs Elysées to derive the richest identity elements from it to align with the brand DNA.

We then came up with a minimalist showcase that played with the contrasts between ‘raw’ and ‘premium’ and designed a versatile and reusable architecture that would allow the women’s and then the men’s collections to be displayed sequentially, using the same structure in very different spaces.

The result

A The Kooples space that is both event-driven and eco-designed, in line with the brand’s new DNA and which will attract both male and female customers to department stores!

Behind the scenes of the project

Similar projects

Roll-out of the concept in Europe and guidelines
Creation of the concept and renovation strategy
Visual strategy for merchandising and guidelines