Roll-out of the concept in Europe and guidelines

Assist IZIPIZI, a wholesaler and e-retailer, to implement a Europe-wide concept of physical stores... a partnership ranging from the introduction of tools to the management of the roll-out.
How can a concept be standardised to ensure a high-quality multi-format deployment in Europe?

Our approach

Having established an initial pilot store in Paris, our Design division adapted the concept to the shopping centre and station formats, and then drafted the concept book that served as a design bible for our Deliver division, which is responsible for project managing the design and execution of the stores in Europe.

During each project, we work closely with the brand project managers and the founders behind the concept.

The result

Project management throughout Europe: France, Belgium, UK. From audit/feasibility to construction, in close collaboration with the IZIPIZI teams.

Behind the scenes of the project

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