Visual strategy for merchandising and guidelines

The Grand Vision Group is a market leader in the optical sector with 7,000 stores in 40 countries. In a technical world that leaves little room for emotion, marketing teams want to use visual merchandising as a tool to enhance the customer, employee and brand experience.
How can signature visual merchandising help your business and brand positioning?

Our approach

The Define and Merchandising divisions worked together to create an inspirational deck based on interviews with senior management and country managers, conducted a detailed analysis of the concepts coexisting in the main countries/markets, a benchmark analysing best practice in similar sectors, and interviews with experts in visual merchandising and neuroscience.

We then formulated a strategic and operational recommendation on the six stages of a signature visual merchandising programme.

The result

From senior management to the shop floor, teams are aligned around a more experiential and emotional merchandising vision.

Highly practical guidelines that everyone can use!

Behind the scenes of the project

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