The launch meeting enabled our Define division to bring together all the brand stakeholders to discuss the major challenges around growth, image, trade and merchandising, and the constraints that were essential to the success of the project: operations, works, cost, environmental responsibility, etc.
Based on these specifications, the Design division and Eram devised and co-developed highly modular and rhythmic design that could present the entire range as vibrant, fun and fresh... all with eco-design in mind.
A particular focus was also to promote the guest brands and highlight the Claquettes Market service (repairs and second-hand goods)!
A high-quality, modular concept that enables Eram to renovate its estate very quickly and at minimal cost.
An experience designed in XL format and services for the retail park which could be easily implemented across the entire town centre network and for the various historical concepts in a cost-effective process that also highlights eco-design!