Creation of the concept and renovation strategy

Devise a new shop concept that could be rolled out quickly to reinforce the new ‘crazy about you’ brand positioning. This was an opportunity to support the brand’s strategy of conquest and diversification: more fashion, accessories, textiles and committed services.
How do you boost the Eram service image and assist in its diversification?  

Our approach

The launch meeting enabled our Define division to bring together all the brand stakeholders to discuss the major challenges around growth, image, trade and merchandising, and the constraints that were essential to the success of the project: operations, works, cost, environmental responsibility, etc.

Based on these specifications, the Design division and Eram devised and co-developed highly modular and rhythmic design that could present the entire range as vibrant, fun and fresh... all with eco-design in mind.

A particular focus was also to promote the guest brands and highlight the Claquettes Market service (repairs and second-hand goods)!

The result

A high-quality, modular concept that enables Eram to renovate its estate very quickly and at minimal cost.

An experience designed in XL format and services for the retail park which could be easily implemented across the entire town centre network and for the various historical concepts in a cost-effective process that also highlights eco-design!

« Working with the retail3D teams is a real pleasure! From the very first feedback on the brief, they demonstrated a deep understanding of our brand issues and devised a highly relevant design and merchandising solution that was faithful to our initial brief. Involvement, remarkable agility, a subtle balance between listening / advice / challenge, and work always delivered on time and of a high standard of quality. They also provided a practical strategy for refurbishing the existing estate. »
Co-Director of ERAM Brand 
& Digital Director of the City Centre division

Behind the scenes of the project

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