To ensure both the economic viability and the brand image performance of these Parisian flagships, it was essential to work hand in hand with the members as well as with certain key brands, such as NIKE.
Together, we immersed ourselves in the brand’s DNA, then conducted a London retail tour exploring the most inspiring concepts.
Once all stakeholders were aligned around the promise of the place — THE ENCOUNTER AT THE HEART OF SPORT — we designed in-store service areas at the very center of the shop and conceived each sports universe as a scenographed shop-in-shop, with particular attention given to mannequins, merchandising, and experiences.
The furniture is eco-designed, and prototyping was a major focus… design to cost / design to value!
Two Parisian flagships of 1,400 m² (République) and 2,100 m² (Les Halles) were inaugurated in June 2024, just ahead of the Olympic Games.
Partner brands were won over by the architectural, scenographic, and merchandising quality, and therefore proud to showcase more cutting-edge collections here than in other Intersport stores.
Performance has been particularly impressive at Les Halles, where the flagship nevertheless unfolds across two rather constrained underground levels (B3 & B4).
