Creation of the concept and formats

Rethink the in-store experience based on the new brand platform, integrating the brand’s international objectives.

A global review of the ‘store of the future’: brand, design and merchandising experience to win new customers while remaining faithful to the DNA of the technical performance of this fine French brand!

How do you appeal to new target markets, particularly those in Asia, while remaining faithful to your DNA?

Our approach

Our three divisions worked together and in co-development with the Salomon teams to highlight the brand’s signature services (in particular the high technology linked to ‘fit’) and then designed an immersive, ultra-light and highly flexible outdoor environment to enable the brand to reinvent merchandising and inspire customers every season!

Our Define division designed and conducted alignment workshops with the Salomon teams and their communications agency.

Once the experience scenarios had been imagined and refined with the European and Asian targets, the Design team and its integrated 3D studio developed the concept in all its dimensions.
The Deliver division carried out the technical development to produce the first two pilots.

The result

In the first year, approx. 20 shops were opened across Asia followed by around 50 in Europe and America...

Behind the scenes of the project

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