Create the club’s first store, from design and merchandising to experience and services and to rise to the challenge of visibility in a stadium.
Use the club’s quirky approach to make a real impact!
The Define division conducted workshops to establish the aims and defined the ‘pink’ theme of the concept and the value elements of the overall experience.
Our designers opted for the pink colour block, the signature, ground-breaking colour of the Stade Français to enhance visibility.
The customer experience and all the merchandising were designed specifically by our teams. We also designed partially customised furnishings to optimise costs and lead times.
Our Deliver division was responsible for carrying out the technical studies, applying for permits and licences and then for managing the site.