Concept development and project management

Manage the construction of and open the store for the iconic PSG (Paris Saint-Germain) football club at the Parc des Princes within a highly constrained unit and in a multi-party context with sometimes divergent interests.
How do you create an evolving flagship concept that is both immersive and highly commercial?

Our approach

Our Design and Deliver divisions worked hand in hand with Nike’s design teams, the PSG retail managers, the stadium's and the city's many technical experts, and the selected partners to develop, fine-tune and build a large-scale space for fans in just a few months.

The result

This 600 m2 flagship store is both compelling and commercial, designed to cope with peak crowds on match nights and to meet the needs of all visitors.

Behind the scenes of the project

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