OGC NICE

Concept evolution & flagship store renovation

At a time when the legendary OGC Nice is evolving its brand platform, retail3D has been entrusted with conceiving and overseeing the realization of the new supporters’ landmark, located in the heart of Old Nice on Place Masséna… and all within a record timeframe!

SECTORSport
PROFESSIONAL SECTORSDESIGN, DELIVER

How can we elevate the official OGC Nice store into a powerful flagship — a true showcase for the brand?

Our approach

Our Design and Deliver teams worked hand in hand with OGC Nice to showcase the southern spirit, coordinating with the store’s many technical stakeholders and carefully selected partners from the PACA region to highlight local know-how.

The result

A 150 m² flagship blending sport and lifestyle — a space that celebrates the club’s heritage and living spirit, immerses visitors in the codes of Nice, and shines a spotlight on creative collaborations with the local art scene.