ESSENTIAL PARFUMS

Retail rollout & international expansion: project management

After building its distribution network worldwide, Essential Parfums is accelerating the development of its own boutiques. For this new stage, the brand chose retail3D for its ability to support long-term international growth while ensuring brand consistency, cost control and delivery on schedule.

After Paris Francs-Bourgeois and Bordeaux, London marks the beginning of an international rollout set to continue with further locations.

How can a growing brand expand internationally while maintaining brand consistency, cost control and timelines from one location to the next?

Our approach

retail3D supports Essential Parfums in the project management and rollout of its store concept, from Paris through to its international expansion.

For each location, our role is to adapt the concept to the site without losing its identity: technical studies, plans, permits, tendering, cost management, coordination and construction supervision through to opening.

Internationally, retail3D leads projects with selected local partners who bring detailed knowledge of the market and contractors. This model combines central coordination with local expertise to secure budgets and schedules while ensuring consistent brand execution from one country to the next.

A key requirement for a refined concept where precision in details and finishes makes all the difference.

The result

After Paris Francs-Bourgeois and Bordeaux, London represents the first step in Essential Parfums’ international store rollout. Further openings are already in preparation.

retail3D is building a model designed to support the brand’s growth: central coordination, local expertise, consistent brand expression and constant control of costs and schedules.

From a Paris boutique to an emerging international network: one consistent concept, locally controlled execution.

Behind the scenes of the project

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