To support the global launch of Gloss Absolu, Kérastase wanted to translate its new campaign universe into a bold, desirable and instantly recognisable physical experience.
For retail3D, the challenge was not to design a single pop-up, but an international experiential concept able to adapt to the realities and opportunities of each market.
Drawing on the Gloss Absolu – Live Your Life in Gloss universe, retail3D imagined a setting inspired by Parisian glasshouses and, in particular, the architecture of the Grand Palais: a light, transparent structure bathed in pink, reflections and light, echoing the dreamlike world of the campaign.
Beyond the setting itself, the customer journey was designed as a succession of experiences around discovery, product trial, diagnosis and content creation, giving the Gloss Absolu promise a physical and immersive expression.
But the project’s real singularity lies in its global-by-design approach: rather than creating a fixed model, retail3D developed a modular system available in three formats — S, M and L — enabling each country to shape its activation according to the space available, its commercial context and local opportunities.
An international concept designed as a true experiential toolkit, able to scale from a compact activation to an immersive pop-up while preserving the key codes, signature moments and visual impact of Gloss Absolu.
An approach that gives each market the freedom to adapt locally without diluting the campaign’s global identity.
A concept designed to be recognisable everywhere, without ever having to be identical everywhere.
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