SEPHORA

Eco-refit strategy and deployment

Devise a strategy for renovating the store estate to enable the latest concept to be rolled out in an ecological and economical process as quickly as possible, while minimising operating losses!
  • SECTORBeauty
  • PROFESSIONAL SECTORSDEFINE, DESIGN, DELIVER
How is our innovative eco-refit method enabling Sephora to transform its network in a cost-effective and ecological process?

Our approach

Following a thorough analysis of the parameters of the new concept and an in-depth audit of the various generations of stores in the estate, the Define division presented Séphora France’s management with a roll-out plan to maximise ROI.

The Design division standardised the key markers of the concept that enabled our construction economist to implement a design-to-value approach.

Our dedicated Deliver team comprising seven architects carried out 15-20 projects a year, from resource diagnostics to site management, working closely with the Sephora teams and partners selected for their commitment to the eco-refit ethos.

The result

Over 70 stores renovated over four years and a lasting partnership:
  • Two or three times more stores refurbished annually within a strict budget
  • Store closure time reduced to five days and five nights
  • Millions of tons of CO2 saved
  • Improved morale of the teams due to the beautiful environment of their stores
  • A highly homogeneous network

Behind the scenes of the project

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