Creation of the concept and the roll-out of the stores

DNVB was created in 2015 by two visionary entrepreneurs and Horace arose from the desire to offer natural skincare products to men, made in France and easy face and body care rituals.

Following the success of the e-store, the founders Marc and Kim decided to meet the community of customers in person to create a concept of boutiques that could be rolled out at an international level.

How do you move from the digital to the physical to create an enhanced experience?

Our approach

Our Define division collaborated with the founders and an extended committee to help the brand define its retail model and held weekly workshops to identify the essential and fun experiences that could be offered in the store.

In Design, the conviction shared by all the teams was to adopt an eco-design approach in line with the brand’s ‘natural’ and ‘made in France’ identity to develop a truly unique concept!

Our Deliver division realised this ambition by providing full project management for each store.

The result

Stores with a highly sensory element that encourage customers to explore the products...

A rapid deployment in France and abroad boosted by the success of the concept!

Behind the scenes of the project

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