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retail3D assembled a team of multidisciplinary experts (designers, interior architects, materials experts, LCA, engineers, etc.) to help the Armani teams finalise the design of their flagship store.
An immersive and educational process in the form of themed workshops began with an assessment of the impact of the concept being analysed (life cycle analysis), followed by the proposal of quantified optimisation options to facilitate decision-making.
Once the design concept had been established, the agency developed concept guidelines highlighting the eco-design principles adopted and facilitated their implementation by the local Chinese teams.
