SEPHORA

Eco-refit strategy and deployment

Devise a strategy for renovating the store estate to enable the latest concept to be rolled out in an ecological and economical process as quickly as possible, while minimising operating losses! A continuous improvement process that takes into account all the brand's conceptual advances.

SECTORBeauty
PROFESSIONAL SECTORSDEFINE, DESIGN, DELIVER

How is our innovative eco-refit method enabling Sephora to transform its network in a cost-effective and ecological process?

Our approach

Following a thorough analysis of the parameters of the new concept and an in-depth audit of the various generations of stores in the estate, the Define division presented Séphora France’s management with a roll-out plan to maximise ROI.

The Design division standardised the key markers of the concept that enabled our construction economist to implement a design-to-value approach.

Our dedicated Deliver team comprising seven architects carried out 20-30 projects a year, from resource diagnostics to site management, working closely with the Sephora teams and partners selected for their commitment to the eco-refit ethos.

The result

Over 90 stores renovated in 5 years and a lasting partnership:

3 to 4 times more stores renovated each year thanks to a controlled budget
Store closure time reduced to five days and five nights
70% less CO2 than conventional renovation
internal teams and partners trained to integrate eco-design principles into their day-to-day work at every stage of the project lifecycle
Improved morale of the teams due to the beautiful environment of their stores
A highly homogeneous network