Event scenography 

Every year Dior organises training days for the beauty advisors of its partner brands. Our challenge is to transform the training venues and to create a spectacular setting for the products to meet the hundreds of BAs who would then present them to customers!
How do you create an immersive experience for new product launches? 

Our approach

Based on a visit to the venue and the brief from the marketing and education team, our Design division designed the immersion, the zoning and the reversible or optional routes throughout the day.

Our Deliver division, in charge of production, assembly and dismantling within 48 hours, works to make the magic happen, within a reasonable budget and in accordance with the brand’s high standards: selection of materials, partners and logistical coordination.

The result

An emotional connection with the brand that leaves a lasting impression and reinforces the learning acquired during the training course.

Behind the scenes of the project

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