Creation of pop-ups in Asia

Design a highly experiential approach to make-up, taking into account the expertise, fun, premium and digital needs of Asian target markets.
How do you make L’Oréal Paris more attractive in the Asian markets?

Our approach

Our Design division was a source of inspiration for the markets, proposing different themes presented in the form of idea books, roughs, storyboards, experience zones and sketches.

Two main concepts were selected to be produced by our 3D studio in the form of hyper-realistic and seductive views that will inspire the L’Oréal teams in the regions to create their pop-ups!

The result

Similar to a traditional format, the approach to the pop-ups is sequential and refined to ensure the same quality of premium experience as in the store.

Behind the scenes of the project

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