Assist the rebranding of the iconic French dermo-cosmetic brand by translating its commitments into retail.
Think in terms of deployment and internationalisation, taking into account the constraints of different markets and distribution networks: from pharmacies to baby stores.
A genuinely creative collaborative process between our Define division and the Mustela teams: brainstorming workshops aimed at imagining the ideal brand experience for ‘parennials’.
Our Design division turned the ideas into a signature concept that is extraordinarily versatile.
Pop-up, corner, baby store, pharmacy shelves, perfumeries, department stores... we developed the concept for each type of location and market (Europe, Asia, Africa, North, Central and South America) and then standardised it in the international retail guidelines.
« I’d like to thank you for the wonderful training days we spent together. It was a really enriching time!
The team and I are delighted to see that new approaches are already being implemented!
I wouldn’t hesitate to recommend this training course.
Le gérant du point de vente est également très satisfait du projet... »