Set out to conquer the Asian market with a vibrant, engaging concept that offers a real immersion in Provence and which responds to the constraints of travel retail: impact, legibility, commitment, conversion!
How do you encourage people to explore Provence, right from the airport?
Our Design division helped the brand define its travel-retail concept and adapt it to three different formats: a tower, a podium and a back wall. The challenge was to retain the essence of the concept and adapt it to the restrictions of the location (airport). We ensured that the store was rooted in the world of Provence, from the 3D sketch to the pure merchandising work (including signage and communication tools).
With little m2 to express itself, the pop-up was highly experiential and commercial, leaving a strong impression on Asian customers.
This success has now been repeated, as the concept has been rolled out to pharmacies!